Migration of fitness studio customers

Migration of fitness studio customers after several M&A transactions

Magicline is Europe's leading cloud-based software for fitness studios and its portfolio includes renowned customers such as McFit, CleverFit, BodyStreet, EasyFitness, FITSEVENELEVEN and EMS-Lounge. The software supports fitness studios in the efficient management, digitalization and acquisition of new potential members.

Following several company mergers and acquisitions, it was necessary to migrate customers from previous providers to Magicline. Over 2500 studios had to be transferred to Magicline in 1.5 years - and with them a huge amount of data. We at Micromerce supported Magicline in this by developing scalable software and infrastructure and also by developing specialist transformations with our own project teams. The biggest challenges in the development of software and transformation were the tight time frame, the parallel work on software, infrastructure and transformation and the large amounts of data and technical complexity.

We were able to solve many of the project's challenges by using our own work management software as a basis. This allowed us to quickly configure a customized back office for this specific use case, allowing us to focus on the technical specifics of the project.

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The Solution Service is the central building block and the heart of our individualized customer solutions.

Solution

You want to be able to easily store and maintain structured list data such as your blog posts or customer, product, and accounting data?

Entity

Protect sensitive data by creating password-protected areas and granting access only to authorized persons.

Auth

Simplify and speed up your work and business processes and have workflows automatically monitored and executed.

Workflow

The Action Service enables the execution of various individual actions.

Action

The Analytics Service collects your data to convert it into easily understandable, appealing tables and diagrams.

Analytics

The Media Service helps you to finally bring order to your media data.

Media

Protect your data from unwanted changes or complete loss.

Backup

With the Website Service, a website developed by you can be provided via a content delivery network.

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The advantages in a nutshell:

Use of Micromerce work management software as the Magicline migration back office

Building a highly scalable infrastructure that goes far beyond conventional ETL tools

Concept and development of a tool for performing data migrations with JavaScript

Continuous testing and evaluation of data migration quality

Flexibility for adjustments and improvements throughout the migration process